£150M leisure resort comes to life
Resorts World Birmingham, the £150M leisure and entertainment resort located at the NEC, opens its doors for the first time this morning.
Resorts World Birmingham is the result of a direct £150m investment into the region by Genting UK, part of the Malaysian headquartered global leisure business the Genting Group, and will be the first Resorts World to open in Europe joining a family of resorts in Kuala Lumpur, Manila, Singapore and New York.
During the construction phase 1,750 jobs were created and when the resort is fully operational 1,150 people will have been recruited to work across the complex making it one of the largest single creations of jobs in the West Midlands region for a decade.
Today’s opening will be the first phase of the resort coming to life over the next few weeks. Visitors on the first days can experience two-thirds of the retail offers in the outlet mall. Stores open for business will include anchor stores Next Outlet, Nike Factory Store, GAP Outlet and H & M.
Also opening on the first day will be Regatta Outdoors, Ernest Jones, Scopes, The Gift Co, Phase Eight, Jeff Banks and a range of other stores in fashion, homewares and gifts. During the first few days of trading the resort will close at 8.00pm.
From Monday 26 October visitors to Resorts World Birmingham will be able to experience the nighttime offer at the complex as the casino, bars and restaurants open for business joining the eleven screen Cineworld cinema which opens on 23 October.
Cineworld will be screening the new James Bond movie, Spectre from Monday 26 October as the film has its national release.
On the 26 October the resort’s World Bar will be open to serve a range of artisan beers and ciders sourced from around the world along with a selection of street food. The New York inspired High Line Bar and Lounge will serve a range of cocktails, beers and spirits with a distinct Big Apple vibe. The Robata Bar and Grill, with lakeside views, will be serving a Pan Asian influenced menu and the Sports Bar will have 60 TV streamed sports channels.
Resorts World Birmingham is the first large scale resort to open in Europe where retail, bars, restaurants, hotel and spa, conferencing, cinema and gaming are located under one roof.
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