The Chamberlain News

Birmingham’s skyline as you’ve never seen it before

This is Birmingham as you have never seen it before.

 has been unveiled.

The super-high resolution panoramic was commissioned by John Lewis to mark the opening of the company’s Grand Central department store on September 24.

Taken from the top of the Rotunda, the gigapixel format, also known as deep zoom, allows viewers to pan across the skyline and zoom in on Birmingham’s city centre, discovering the smallest details of the city, as well as up to 15 miles in the distance.

The photograph is an 80 megapixel image made up of four rows of 33 separately-taken shots, meticulously stitched together to create a unique photograph stretching across Birmingham’s evolving cityscape. Landmarks including Edgbaston Cricket Ground, Library of Birmingham, BT Tower and the new John Lewis shop at Grand Central can be seen clearly.

John Lewis Birmingham is the company’s first full line department store to open in four years and will be one of its biggest shops outside of London. The 250,000 sq ft department store will be the anchor tenant of the new Grand Central retail development, which sits above the redeveloped New Street Station.

The shop represents a £35m investment by the business in the city and will be John Lewis’s most innovative shop to date.

The new store opens in September alongside Grand Central and the regenerated New Street station. It launches in what some are describing as Super September and which Marketing Birmingham is promoting through it’s More campaign. , takes place in the city centre from Friday 25 to Sunday 27 September 2015.